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Admin
Learn the ins and outs of the Marketo Admin app, including custom domain settings, creating and editing users, and more.
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MCE – Admin
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MCE – Admin: Knowledge Check
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Leads and Lists
Learn your way around Marketo's Lead Database, how static and smart lists work, and more.
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MCE – Leads and Lists
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MCE – Leads and Lists: Knowledge Check
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Assets
Starting with the Design Studio, this lesson covers the different types of assets stored there, how they're used in programs, and other special considerations.
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MCE – Assets
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MCE – Assets: Knowledge Check
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Programs
Programs are the core of Marketo. This is where campaigns are built and launched, actions are taken on lead activities, and much more.
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MCE – Programs
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Scoring and Lifecycle
As leads progress through your organization's sales cycle, scoring allows you to promote certain behaviors so that leads advance to a completed sales. Lifecycle campaigns are your way of tracking their progress to a closed sale. This lesson covers the essentials of these critical components.
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MCE – Scoring and Lifecycle
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Reporting
Marketing is no longer about guesswork using Marketo's reporting tools to gain insight into the success of programs, channels, and more. Learn about the reports available in Marketo in this lesson.
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MCE – Reporting
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Calendar
Every marketing organization needs a calendar to plan and track marketing initiatives. This lesson introduces you to the Calendar and how you can leverage this powerful tool in your daily operations.
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MCE – Calendar
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